Internet marketers know that one of the most popular ways to drive traffic to their websites is through article marketing. However, having the knowledge of what can be done is only one part. You’ll need to know exactly how to write these powerful articles. But it’s really interesting because very many IM marketers, for whatever reason, don’t want to take the time to learn this, so they pay other people to write them. But what if you do not have the budget for this?
You’ll pay well for good articles, but they’ll be worth it. But you can learn how to do this with just a little bit of coaching. Keep reading and you’ll find some great suggestions that are proven to work, and you can begin using them right away.
Try not to forget that any audience, online, has a terribly short attention span. They do not want to devote a lot of time to any one particular thing, like reading. Your articles need not be, should not be, works of literary length. For article marketing purposes, you’ll want to keep it at about 400 words plus or minus – no more than 500. If you write more than five hundred words you run the risk of losing your reader’s attention. You can write more, 700 words for example, but best to avoid that unless you’re very experienced and a good writer. Be sure to write about one topic, or theme, per article. If you’re relatively inexperienced, then it’s highly recommended you stick to that game plan. The problem for those who do not have much experience concerns organization of the different topics within a short time frame. So if you fully develop one topic in an article, then you can better demonstrate your expertise on the matter. Using a lot of short ideas shows that you probably don’t know a lot about the topic you are writing about. Also, you’ll find that it’s easier to write more articles by keeping things laser focused. You can create a stronger reputation with more articles, plus you’ll get more backlinks and more traffic.
If you study them, you’ll see that these articles have a different structure than articles found in papers and magazines. You’ll use a different writing voice in IM articles. Try to find out the major differences between the two voices. It could work against you to write in a completely different voice than online readers are used to reading. Maybe just pick-up a magazine and see if you can spot the difference. Learning how to write good articles is important if you want to make money online. Interestingly, you’ll find it will help you with non-business pursuits. Any time you communicate with other people, your additional skills will help you. You will realize a positive ROI if you invest in your self with this. Nothing about this is hard, you just need to put the effort into it and have a little patience while you learn.
Filed under: Internet Marketing
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